AusVeg
Veggie Hands

Created for the inaugural AWARD Gen AI Sprint, Veggie Hands was briefed, conceived, and made publication-ready in just three days.

The challenge from AUSVEG was simple: encourage Australians to eat an extra handful of vegetables every day by demonstrating how small dietary changes can lead to meaningful health benefits.

Our solution was Veggie Hands — a campaign that transforms a handful of vegetables into a striking visual metaphor for better health. Created entirely using Leonardo AI, the work uses the familiar shape of a hand to show how easy it is to incorporate more vegetables into everyday life, while reinforcing their role in supporting brain, heart, and gut health.