Mitre 10
Talking Tools
Talking Tools
With a vast array of different products, promotions, and key selling periods throughout the year, Mitre 10 was looking for a retail platform to bring a much-needed layer of consistency.
Enter Talking Tools. A flexible, funny and efficient way to do retail, where the products quite literally sell themselves. From TV to social and beyond, Mitre 10’s Talking Tools charm the audience through their humorous loveable maverick tone of voice and playful interaction with the media.
Campaign:
Always-on. TV, Social, Radio, Catalogue
Credits:
Agency: Dig
Art Director: Kai Faulkner
Copywriter: Glenn Symmons
CD: Anna Paine & Owen Bryson
CCO: David Joubert
Sound: Rumble
Client: Mitre 10 Australia
TalkingTools-TVC-Supercut.mp4SECTION-2_DIG_Talking tools website_02SocialVids01_V02.mp4SECTION-2_DIG_Talking tools website_02SocialVids02_V02.mp4SECTION-4_DIG_Talking tools website_04GIF_67MB.mp4Barbie Proactive
Remember the Barbie Movie? How could you not, you saw it 10 times.
Anyway, when Barbie was coming out in June 2024, we decided to pitch Mitre 10 an opportunity to jump on the Barbie (Dreamcar) bandwagon. Since Mitre 10 were 'the Other Hardware Store', we decided to remind Aussies of the other Barbie they love. The one exclusively sold at Mitre 10.
So we showed up in the same places as the actual Barbie promotional materials in the real, as well as showing up in the Barbie digital world with strategic placements.
NRL Try or No Try
The 2025 NRL season saw Mitre 10 sponsor the TRY or NO TRY screen. So we made a few silent boards that looked pretty nice on TV and built enough suspense that we saw a guy in a pub fumble his pint across a table.
Coincidence? Perhaps, but we're taking credit for it.
Here are the TRY screens.
MITR100117 - Mitre 10_NRL Decision Board_DIY_Toolbox_TRY_V04.mp4MITR100162 - Mitre 10_NRL Decision Board _V01_Card_TRY_V01.mp4Copy of MITR100159 - Mitre 10_NRL Decision Board _TRY_V04.mp4Black Friday Deals Come Out of the Blue
Black Friday is one of the most anticipated sale periods of the year - and also the most cluttered.
So how could Mitre 10 stand out in a sea of sameness?
By hitting people with a deal when they least suspect it.
Out of the blue.
So we created a radio and social campaign where we surprised people by having mitre 10 black friday deals literally come out of the blue.
Order In the court_1.mp4racing_1.mp4