Skybus
Get On It
Get On It
With low fares, zero surcharges, non-existent price surges, comfy seats, smooth rides, quick queues and (can you believe it) more, SkyBus is the savvy choice for travellers rolling into Melbourne.
Because if you’re not getting on the SkyBus, you're wasting money that could be better spent getting on it in Melbourne.
So using bold, disruptive and common yet cheeky vernacular, we’ll show how much more you can get out of your trip when you Get On It in Melbourne.
Campaign:
TVC, ooh, social
Credits:
Agency: Dig
Art Director: Kai Faulkner
Copywriter: Glenn Symmons
CCO: David Joubert
Production: Eric Tom & Bruce
Client: Skybus
SKYB001430_16x9_OLV.mov
We wrapped buses in Sydney and Brisbane to look like the iconic red Melbourne SkyBus with our cheeky messaging prompting commuters to Get On It in Melbourne.
Our Get On It message also has the flex to talk to any of the many major events Melbourne has to offer, including the Australian Open.
