Australian Pork
Make Christmas Crackle

Australian Pork needed a campaign to get pork considered as the Christmas Day roast. To highlight the incredible crackle of the pork, we decided to focus on the classic Aussie Christmas lunch in a way only Australian Pork could. 

We used our Pork character, Ramon Jamon, to sell the irresistibly golden, crunchy, juicy, puffy and delicious pork roast with crackling. Because ultimately, no other roast makes Christmas crackle like Australian Pork.