mitre 10

talking tools

With a vast array of different products, promotions, and key selling periods throughout the year, Mitre 10 was looking for a retail platform to bring a much-needed layer of consistency.

Enter Talking Tools. A flexible, funny and efficient way to do retail, where the products quite literally sell themselves. From TV to social and beyond, Mitre 10’s Talking Tools charm the audience through their humorous loveable maverick tone of voice and playful interaction with the media.

Campaign: Always-on. TV, Social, Radio, Catalogue

Agency: Dig

Art Director: Kai Faulkner

Copywriter: Glenn Symmons

CD: Anna Paine & Owen Bryson

CCO: David Joubert

Sound: Rumble

Client: Mitre 10

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