supply drop

Grenade were offering up a competition to win a year's supply of Grenade Bars and they wanted launch it in a way that only they could. Enter the Grenade Supply Drop, where we literally dropped the year's worth of Grenade Bars into Melbourne's Federation Square to be won.

We got in contact with a chopper guy, hooked up the boxes and then dropped our giant crates chock full of Grenade Protein Bars right into the heart of Melbourne’s CBD.

We hired a popular Aussie influencer to help us spread the message, but there was a bit of a… miscommunication in what she actually had to do.

The campaign went gangbusters, with almost 15 million social views, a heap of organic and UGC content and over 5 thousand protein bars supplied to the people of Melbourne. Mission success, if you ask me.