cellarbrations
THE CELLARBRATIONS SCALE
It can be hard for Aussies to know exactly which stubby cooler is right for any given celebration.
Enter the Cellarbrations Scale. The definitive scale to ensure that you’ve got the right stubby for your occasion. We identified the 4 different levels of occasions that people could be celebrating - from a casual get together, up to a dinner with the inlaws - and made sure there was a Cellarbrations stubby perfect for that type of celebration.
Campaign: ooh, social, merch
Agency: Dig
Art Director: Kai Faulkner
Copywriter: Glenn Symmons
CCO: David Joubert
Client: Australian Liquor Marketers