Manshake
The Shake Off
Manshake
The Shake Off
For decades, TV aerobics videos have been gospel for people looking to lose weight. However, they’re always flooded with impossibly beautiful models. Until we revamped the ManShake jingle and brought together the two modern gospels of weight loss: aerobics and the Manshake.
So we created a vintage ‘80’s aerobics class hero-ing blokes of all sizes shaking their Man Shake shakers.
This one never aired but I think it's hilarious, so here it is.
Campaign:
tvc, OOH, social
Credits:
Agency: Dig
Art Director: Kai Faulkner
Copywriter: Glenn Symmons
CCO: David Joubert
Production: Jordan Watton
Client: The Manshake