The man shake

the shake off

For decades, TV aerobics videos have been gospel for people looking to lose weight. However, they’re always flooded with impossibly beautiful models. Until we revamped the ManShake jingle and brought together the two modern gospels of weight loss: aerobics and the Manshake. 

So we created a vintage ‘80’s aerobics class hero-ing blokes of all sizes shaking their Man Shake shakers.

This one never aired but I think it's hilarious, so here it is.

Campaign: TV, OOH, Social

Agency: Dig

Art Director: Kai Faulkner

Copywriter: Glenn Symmons

CCO: David Joubert

Production: Jordan Watton

Client: The Man Shake

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