BULLA family dairy

stay cool with splits

An Australian summer has a look, feel and soundtrack all its own. The dry heat, sunburnt landscapes, cicadas buzzing and the slower pace of life. And on a sweltering summer day, every Aussie knows the challenge of finding the perfect shady spot to tuck into your well-deserved ice cream.

So we leaned into these sights, sounds and shadows of summer, showing the Aussie-isms of people seeking out a cool, shady spot with a delicious Bulla Splits ice cream.

Campaign: OOH, BVOD, Social, Digital/Web

Agency: Dig

Art Director: Kai Faulkner

Copywriter: Glenn Symmons

CD: Tim Bishop & Javier Romartinez

CCO: David Joubert

Production: Milos Mlynarik

Client: Bulla Family Dairy

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The Lighter Way to Snack

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The Shake Off