skybus

LOOK FOR THE RED

Every year thousands of people fly into Melbourne from all around Australia for a whole host of events happening in the city.

And with over 50% of visitors winging travel from the airport, we were tasked to become the unofficial transport-of-choice for the events and to capture the attention of fanatics with tactical, in-airport OOH. 

Because whether it's Footy, Christmas, Tennis or Racing season. It's always SkyBus Szn. Just look for the red and hop on.

Campaign: ooh, social

Agency: Dig

Art Director: Kai Faulkner

Copywriter: Glenn Symmons

CCO: David Joubert

Design Director: Brad Stapleton

Client: SkyBus

Previous
Previous

Get On It

Next
Next

The Lighter Way to Snack